OpenScholar is an all-in-one platform for academics and researchers. Initially as an open-source research project at Harvard, the company is now a full-service research publishing platform providing hosting, site creation and templates, research-centric features, and a large collaboration network. It's mission is to increase research visibility, facilitate collaboration and research funding, and help accelerate research outcomes for it's clients.
Project Overview
OpenScholar was looking to update their website's tone, messaging, and design. As a SaaS platform offering site building and design services, they wanted to ensure their site accurately represented their multifaceted offerings and modeled the sleek designs, tools, and features they provided for their clients.
Content Strategy
As a specialized SaaS company, it was important for OpenScholar differentiate their product from competitors and clearly define their unique benefits to the academic community. We developed a strong brand and developed clear and concise language across the site that highlighted their core principles, mission, and product features.
Website Design
Keeping with the designs and templates the platform offers, the site design is simple, clean, and clear with a focus on conveying the organization's value propositions to the academic community. By using neutral tones and serif fonts, the site conveys a balance of modern innovation and scholarly professionalism. The imagery and content highlights the platform and its features as well as the distinguished scholars, researchers, and institutions that share their work on the OpenScholar network.
