Crafted storytelling for the research community.
OpenScholar is an all-in-one platform designed to increase research visibility, foster collaboration, drive funding, and accelerate outcomes for the institutions it serves. After partnering to refresh their website, we established an ongoing collaboration to expand their digital presence—including new video content as well as a strategic social content initiative aimed at increasing awareness, engagement, and legitimacy among academics and research institutions.
PROJECT DETAILS
Connecting scholars through strategic, purposeful content.
As part of my continued collaboration with OpenScholar, we’re building a content strategy that pairs compelling visuals with targeted messaging to highlight their platform features, client stories, and mission—while also sharing expert insights and valuable resources. We established key content categories—including spotlights, blog carousels, videos, and quotes—supported by a strategic calendar with a channel-specific posting cadence to build engagement across platforms.
Scope: Digital Content Production & Strategy
Industry: Academic SaaS / Research Communication Technology
Goal: Increase brand awareness, demonstrate thought leadership, and drive engagement among academics and research institutions.
Services: Visual content design / Messaging & copywriting / Social media content strategy / Multimedia content strategy / Content calendar development
Tools: Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Canva, Trello
Content types: Client & research spotlights / Expert video interviews / Blog carousels / Blog posts / Quote graphics / Short-form video clips / product feature highlights
Distribution channels: LinkedIn / YouTube / Instagram / Twitter / Blog / Email
Timeline: Ongoing
